When someone searches for a tradie or local business in Wollongong, Google shows a map with three businesses front and centre. That’s the map pack — and it’s often where the phone starts ringing the fastest. We make sure your business is in it.
★★★★★ Google Rating — Illawarra Since 2016
Google Map Pack
When someone types “plumber Wollongong” or “lawyer near me” into Google, they don’t just see a list of websites. Above the standard search results, Google displays a map with three local businesses highlighted. This is the map pack — and the businesses in it get the lion’s share of clicks and calls.
The map pack is driven by your Google Business Profile (GBP) — not your website. Which means even if your website isn’t ranking yet, a well-optimised GBP can start generating enquiries fast.
Businesses in the Google Map Pack receive up to 70% more clicks than those in the organic search results below. If you’re not in the map pack, you’re handing those calls to your competitors.
Google Search Rankings
Quick test: open Google on your phone and type in your trade or service followed by your suburb. Does your business appear in the top three?
If not — or if the listing that appears is outdated, has incorrect information, or no reviews — you’re losing local customers every single day to competitors who are simply better managed on Google.
Any of these sound familiar? That’s exactly what we fix.
What’s included
We fully set up or audit your existing Google Business Profile — correct categories, service areas, business description, photos, and all the details that influence how Google ranks you locally.
Reviews are one of the most powerful ranking signals for local search. We implement a review generation strategy that steadily grows your star rating — including response templates for both positive and negative reviews.
Active GBP listings rank better. We create and publish regular posts — promotions, updates, tips, seasonal offers — to keep your listing fresh and Google happy.
We monitor and respond to customer questions on your GBP, ensuring your business always looks engaged, professional, and helpful.
We track how you’re ranking against local competitors and adjust our strategy to keep you ahead in your key suburbs and service areas.
A plain English monthly update: how many people found your GBP, how many clicked to call or visit your website, and what we did this month.
Our Process
Audit
We review your current GBP (or set one up from scratch). We identify every gap, error, and missed opportunity compared to your top local competitors.
Optimise
We implement all the changes: categories, description, photos, services, and initial review push. This is where most of the initial ranking movement comes from.
Manage & Report
Every month, we maintain the listing, publish posts, respond to reviews, and send you a plain English report on how your visibility is growing.
Our Process
“Top Gong Digital Marketing help get you leads in a growing tradie business in the Illawarra. Their strategies have made a noticeable difference to our enquiries and overall business growth.”
“Top Gong Digital Marketing help get you leads in a growing tradie business in the Illawarra. Their strategies have made a noticeable difference to our enquiries and overall business growth.”
Monique Reed
PMR Profilio Metal Roofing, Illawarra
Common GBP Questions
If you’ve got a question we haven’t answered here, just book a free call — we’re happy to talk it through.
Absolutely. Your GBP and your website work together but they serve different functions. Your GBP drives the map pack — which is where most local searches convert into calls. A website alone won’t get you into the map pack.
It depends on your current profile and your competition. For a completely unoptimised profile in a moderate-competition area, we typically see map pack movement within 4–8 weeks. Highly competitive markets take longer.
You can, but most business owners set it up once and forget it — which means the listing stagnates and competitors overtake you. Google actively rewards profiles that are regularly updated, have consistent reviews, and post regularly. That’s what we do for you every month.
Yes. Getting more genuine 5-star reviews is one of the most impactful things you can do for local SEO. We’ll build you a simple, effective review generation system and help you respond to every review professionally.
A free GBP audit is the first step. We’ll show you exactly where you stand against local competitors and what it would take to get into the top three. No jargon. No pressure. Just an honest look at the opportunity.